You’ve likely seen Son de Flor’s romantic, timeless silhouettes all over social media (if not inside your own), but did you know that the first Son de Flor dress was created by two sisters in honor of their own queen—their mother, that is, who often wore a certain beautiful dress with a twirling skirt and Peter Pan collar? This iconic dress, and the way it made their mother even more radiant when she stepped into it, captured the sisters’ imaginations so much so that years later they replicated it in linen, called it a classic dress, and created a whole fashion brand around it.
Son de Flor—based, like the sisters, in Lithuania—has grown to nearly two dozen employees. Nearly all of them are women, except for one seamster and one male dog (who’s outnumbered by two female dogs!), not to mention the occasional child. All their dresses are born from this female, creative, sometimes chaotic energy, which not only honors the iconic, bygone dress of one mother but a humble, sustainable fabric—linen—provided by another kind of mother. Linen, which comes from the flax plant that’s native to Lithuania and its culture, is “fabric that our Mother Earth gifted to us hundreds of years ago” that has “qualities that are continuously important still today,” they say.
From it, they continue to make magic.
*From now until the end of 2024, use discount code QUEEN15 for 15% off non-discounted items.
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